Web Intelligence

Web intelligence

What it is and how it works

Web intelligence is a portfolio of research services to measure and analyse your online positioning, performance and potential - and highlight new opportunities.

The Visibility Analysis will assess your site’s online positioning, particularly on search engines - and shows what you could be doing to attract more qualified traffic.
The Functionality Assessment will assess your site’s accessibility and usability, from the visitor’s perspective – and identifies areas of improvement.
The Loyalty Survey looks at your customer relations and communication.
The Economy Study measures your costs against your revenues - and highlights new revenue opportunities.
The Net Integrity Search identifies and monitors competitors, malicious activity and other risks to your brand, such as grey market distributors - and helps you devise an anti-competitive action plan.

We use a variety of information-gathering methods, from search engine and traffic data to our own measurement and assessment systems to create individual, actionable reports. Every Web Intelligence report is bespoke and based on the latest information.

What it can do for you

Web intelligence isn’t simply research for its own sake, it is designed to provide a factual, practical foundation to a subsequent optimisation campaign. For example, with a Functionality Assessment you can not only assess your current user experience but see ways your web site’s navigation or content can be improved. With a Visibility Analysis we can identify opportunities to attract new qualified traffic and with a Loyalty Survey we can not only assess your site's community values, but highlight new ways to interact and engage with your visitors and customers.