Web analytics tracking and reporting with Weboptimiser

Interview with Jim Sterne

Jim Sterne is a World renown author and President of the Web Analytics Association, the WAA.

We talked to Jim in his hotel room on the 26th of March 2007, just before this years Emetrics web analytics conference - the only one of its kind and Jim has been the organiser since its inception. Jim considers what to measure, when to measure and how to measure... He focusses on the key things to focus on, so that you can start to formulate your key performance indicators and to consider what you visitor is doing when they visit - "so it is all about optimisation"...

Interview with Avinash Kaushik

Avinash Kaushik is an author, speaker, the man behind Occam's Razor and a freelance consultant.

Web Analytics tracking and reporting

The features

Web Analytics is about using tracking and reporting systems to provide up-to-date information about your optimisation activity and results. We're not tied to any one system and can recommend from a range, either log file or cookie based or a combination. We can produce reports for you, in whatever format you choose, as often as you require.

As part of the strategy phase of your optimisation campaign, we'll have created a detailed benchmark of your current visibility, functionality, loyalty and economy, and the subsequent reporting you receive will be based on this scorecard system, showing progress and improvements across all four cornerstones.

For visibility, we'll look at where visitors are coming from and the search terms they're using to find your site. For functionality, we measure download speeds, page visitors and session times to identify improvements in the visitor experience of the site. For loyalty, we identify returning visitors, see which products or services are popular with particular visitors to enable targeted offers and incentives. For economy, tracking can deliver a wealth of data, from the key phrases that deliver the best results, to showing how the cost of customer acquisition has reduced during the optimisation campaign.

The benefits

Web Analytics is an essential part of any optimisation campaign, because it provides critical, decision-making e-business intelligence. There is no easier, more accurate or affordable way to measure the results of your Internet marketing activity and manage your e-business strategy.