- Video Optimisation
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Video Optimisation
People love watching video. Professional online video for business stands out. Video is a brand differentiator in crowded markets.
Google bought YouTube years back. Then there is MSN Soapbox, Yahoo video, Blinkz and DailyMotion. The tidal wave is coming into shore. It is plain to see that Video is a key component in search.
Our latest venture with Euroshopper is the viral promotion of their energy drink. Claim your free energy drink today!
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Video News
- 2009-06-22 Wikipedia 'to offer video
- Wikipedia will soon allow those editing ...
- 2009-06-19 Metacafe offers new video
- Video site Metacafe has announced the la...
- 2009-06-17 US online video consumption
- American web users are increasingly watc...
- 2009-06-15 Video production 'can help
- Getting involved in video production and...
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There is more to video than meets the eye. To produce good video is a skill. Skill comes with practice, learning, good equipment and most importantly a good story.
The most important part of video is the story. You need to be clear in your objectives and you need to plan the video for the user, the medium and for business purposes, you need to decide what the call to action will be.
Whats the story?
The beginning, middle and the end
Every story needs them. Each needs to be thought through before you start - it also takes time and money to make your video engaging.
Consumers are engaged by television, so your production standards need to be high and your story telling needs to be good...
Frame your story
You need to frame your story from the start, get to the meat in the middle and close at the end - remember the call to action.
Keep it simple, focus on achieving your goals and do so in a way that would bear repeat watching...
Online video is mainly one way communication, and even if it is not you need to keep your focus tight and on script.
You need to consider what you are saying in context of who you are saying it to and how your video is to be used and distributed.
You need to keep the words short and the pronunciation clear. It's difficult to get right.
Focus your message
Keep it real
The technology can lead you down many paths, the techniques take you along new roads, but it is the message that counts the most.
You can combine a welcome message, advice, a sales pitch and a call to action. They need to come from the heart to really work well.
Keep it up
You will often find it takes many takes, a few rewrites, you need to take care of what you are wearing. The environment must be right.
A perfect production is very difficult to achieve but the better you get it in the can, the better the end result. It makes the effort so much more worthwhile.
There is a lot you can do with video once produced, it as well to think of all the possibilities and opportunities well in advance. You can amortise the costs and ensure that you get the message through to more people
For instance, you can upload it to a third party, host it on your site, you can share it with other sites, you can burn it to dvd... You can use it in display advertising, on television, on plasma screens... the application list is never ending.
Media on new media
YouTube has its limits
YouTube needs a file size of less than 100mb, whereas an ordinary DVD can take 4GB. Banner advertisements 16KB...
Then there is size, 4:3 or 16:9 anamorphic widescreen. Or you can produce to a range of qualities: film quality, HD or good enough for online - you have a choice.
Questions, questionsm
These are largely production values with cost implications.
It is less expensive to create the permutations in one go, but more than the cost of just one.
Later the people involved may not be around to pick up the pieces - more choices!
Video is great way of getting content for your web site. If you are looking for video case histories, clients will probably say more than normal on the simple basis that you need a beginning, middle and an end.
Compared to normal client letters of gratitude a video gives you much more to play with - a transcript can be many pages long. Good prompting can ensure that good key phrases are used through out - even video production can be optimised!
Video optimisation
Key phrase rich content
Be sure to label your video with keywords, have the talent talk about your key phrases, focus your story on the key phrases. Key phrases, key phrases...!
Seriously, for video optimisation that is what you need to do. Just like an optimised page, the content of your video needs to include your keywords.
The optimised World
Serious business video is a rarity, sure we can see cats on skateboards. MSN have created some good examples. Dove is another.
But we would warrant, in your industry, there are not many. On that basis alone, standing out in a cluttered market could deliver serious competitive advantage.
Social Media Marketing could possibly bring about a culture shift in your business.
Who knows you could become more open, more fun to do business with and your staff not able to find a finer place to work! It is all driven by search - our experience is your benefit.
Our key focus is to show you how to use Social Media as your new business sales funnel - without the hard sell and costs associated!
Get more for less. Weboptimiser pioneers results-driven, transparent, brand friendly and ethical digital marketing (SEM), pay per click (PPC), natural search engine optimisation (SEO), Email marketing, online Video production and optimisation and Social Media disciplines.
With experience stretching back since 1996, our knowledge cannot be surpassed, whilst others have made a big noise, we focus on creating custom solutions that deliver on client needs.
Over the years we devised a streamlined VIP service that delivers exemplary results.
Weboptimiser is first for search engine marketing, it is where the smart money goes...
We practice what we preach and as well as having thousands of pages in Google ourselves, a high PageRank we also have about 300 videos dotted around the site. Enjoy!
Since 2004, with the advent and success of Youtube, the proliferation of broadband, the simple human experience that enjoys video and the expected integration of video in search, we have been working in video optimisation. This might be why you visited our site.
You can view two of the videos that have been the most effective so far: Crisis Square Mile Run, Federation of Small Business manifesto for the UKs Londons Mayoral Elections.
See our latest project and claim your free energy drink. Claim your free energy drink today!
Our ethical Search engine optimisation (SEO) services make your site more search engine and visitor friendly, to recruit, retain and build rapport with visitors.
In all aspects of search engine optimisation, we focus in on increasing conversions - 24/7.
Please visit our SEO VIP service page.
Please visit our SEO training page.
Providing access to over 40 provider trained engineers means we can provide genuine 24/7 online account optimisation, 24/7 Intelligent term analysis, 24/7 expert-optimised landing pages and 24/7 ad group optimisation.
In short - comprehensive pay per click bid management - 24/7.
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Enquiries from your website will come by phone, by email and newsletter subscribers.
Whichever route they take, you need a comprehensive communications strategy in place and the Weboptimiser Email Response service has it covered.
Click here to learn more about Email marketing.
As people are now watching television on their PCs, the expectations of online have increased.
Research proven that Video in advertising pulls two to one compared to static advertisements
See our latest project and claim your free energy drink. Claim your free energy drink today!
As the key to search engine marketing is usability and accessibility, it is essential to incorporate video on your site.
Click here to learn more about Video optimisation at Weboptimiser - first in search engine marketing.
The works tough at the top!
We have a hectic schedule with a strong focus on client satisfaction.
Apply here for SEO jobs at Weboptimiser - first in search engine marketing.
The works tough at the top!
We have a hectic schedule with a strong focus on client satisfaction.
Click here to apply for PPC jobs at Weboptimiser - first in search engine marketing.
Read more about our unique pay per click services.
Weboptimiser on Radio5 Live budget commentary.
Gordon Brown visit to Weboptimiser to discuss new business growth initiatives.
Click hear to read our smart money predictions and resolutions for 2009 - now that's smart!
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