Who's speaking?
The temptation is put your staff on the podium and this can work, but takes a lot of effort.
Ideally you need to use your trainers, alternatively there are professionals that can make the best first impression. You also need to reality check who you are speaking to.
Stay focussed
Keep it simple, focus on one activity, produce a welcome message, a sales message, a case study or a product demonstration.
Rarely can you achieve all these things in one production. You can choose each and make a video on each, one at a time.
Consider the media
YouTube has limits, DVDs need good quality, Banner advertisements have size constraints, 16:9 or 4:3?
You need to consider how you could repurpose your video assets so that you can use them again and again and so they fit the media.
What are you saying?
If you make a straight product pitch, then you limit your distribution.
Provide good advice and you will find that you can syndicate your video to other sites who are keen to acquire content. Co developed content works better, but takes more thinking and planning.
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