The features
What is Trusted Feed and how does it work
Trusted Feed, which is also known as its brand name of Site Match XchangeTM is a form of pay-per-click search engine marketing available from Overture. It's a quick, simple and affordable way to give database-driven sites with more than 1000 pages visibility in Overture's search engines, including Yahoo!, MSN and AltaVista.
Trusted Feed works through a partnership arrangement, whereby Overture 'trusts' Weboptimiser to bypass the usual submission and site reviewing process and supply web pages directly to its index, via XML feed. Weboptimiser feeds the search engine with keyword data, the desired destination URL and a page description, in an analysis-friendly format such as a spreadsheet. Alternatively, the search engine can extract the data from your site themselves.
Once in the index, pages are subject to the usual listing and positioning algorithm and inclusion, but not position is guaranteed, at a fixed cost-per-click to you.
The benefits
Trusted Feed is an ideal way of making a big, dynamic web site search engine friendly. It requires no site changes or re-engineering, or complicated bid management, and data can be re-submitted every 24 hours, to keep listings fresh.
Because there's a greater chance of a match between what the search engine user is looking for, it increases the chances of good listings at the same time. And with a fixed cost-per-click, you only pay for the visitors you receive.
The next step
For more information about Weboptimiser's Trusted Feed services, either email or call him on +44 (0) 20 7953 7199.
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