Website Monetisation (monetization)
What it is and how it works
An optimised site is also budget friendly. In other words, it is financially viable. Not all e-businesses are meant to be revenue-generating, of course, but for the majority, making a return on investment is a business imperative. It's the fourth cornerstone of Internet success, and there are several ways we can both reduce your costs and increase your revenues.
Reduced costs can be achieved largely through more effective optimisation. In other words if you increase qualified traffic through the intelligent deployment of search engine optimisation and marketing, enhance the visitor experience through usability and content optimisation and improve customer relationships through interaction and communication, you will logically reduce your cost of customer acquisition whilst increasing your revenues.
For example, with pay-per-click search engine marketing on Google Adwords, the more clicks your Adword gets, the higher its position for that keyphrase. So the more tempting your creative, the cheaper and more effective the campaign.
To this end, we not only have a team of professional copywriters and provider-trained PPC buyers, while our ex-BBC Finance Director ensures that budgets are administered to the highest standards. We deploy sophisticated deep linking strategies to ensure the best match between search term and creative and identify and focus on the best-performing keywords by tracking results,. Rather than rely on automated bid management systems, we manage our campaigns by hand, as we find that human intelligence is no substitute for software.
Increased revenues, in addition to those achieved through on-site sales, can also be achieved by a variety of e-business monetisation techniques, such as exit traffic referral schemes, skyscrapers and banners, newsletter links, XML boxes, affiliate marketing schemes whereby you effectively create a network of online resellers and on-site advertising programmes such as Google's AdSense.
What it can do for you
To illustrate the return on investment that Weboptimiser's optimisation strategies can bring, we helped an international hotel group to boost its revenues by 40% in the overseas markets it needed to target, without increasing its budget. A large financial services company got twice its previous results for half the budget, while another, a large UK charity, got an 1100% return on its investment in optimisation.
What you can do next
For more information about Weboptimiser's site monetisation services, either email or call him on +44 (0)207 953 7199.
Alternatively, if you have any questions about usability or search engine marketing, please check our FAQ.
