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Search Engine Optimisation
Search engine optimisation (SEO) is at the heart of all we do. SEO is recognised as a core component in any search engine marketing campaign and rightly so.
Our ethical Search engine optimisation (SEO) services make your site more search engine and visitor friendly, to recruit, retain and build rapport with visitors.
SEO news
- 2009-06-25 E-commerce firms urged to
- E-commerce businesses need to ensure the...
- 2009-06-24 News sites' SEO efforts paying
- UK news websites' search engine optimisa...
- 2009-06-24 Bing 'requires a different
- Microsoft's recently launched Bing servi...
- 2009-06-24 Search engine marketing 'ideal
- Search engine marketing can be a good wa...
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SEO Case Studies
- Virgin money
- Thorntons
- First Capital Connect
- IBM
- Sky
- Ford
SEO top tip 1
SEO top tip 2
SEO top tip 3
SEO top tip 4
When planning SEO, think from your site visitors perspective. Plan the content of each page to reflect a specific focus.
When your visitors come from a search engine appropriate content is easy on the eye when it matches their search term.
A natural flow helps satisfy visitor needs, providing the basis of trust.
Content is King
There is usually not enough content on most pages and what exists is often lacking.
Content needs to be designed to help visitors find what they want. In niche markets this is easier, as often there is little information around.
An understanding of HTML is critical in SEO and stands for hypertext 'mark up' language. One objective of the mark up language is to identify or tag specific parts of the page.
The first tag gives you control over the public description of the page: the 'title' tag. Providing a short description of the page is so easy and search engines use them if you do. There are a number of useful tags you can use.
Search engines love tags
Use your tags
Are your tags unique?
Make sure that each page across your site has unique description, title and keyword tags.
This will tell search engines that each page across your site is different and will help ensure that your content is indexed and out there for people to find.
Keep it real
Your tags must reflect the actual content on the page, get this wrong and you stand the embarrassment of upsetting search engines and consumers alike.
'tagging' is an essential exercise that is part of the core of HTML.
Nowadays the faster your pages load, the better for everyone, search engines and consumers.
Ideally your site should be written in CSS - cascading stylesheets. CSS separates design from text making your site faster to load and easier to read...
Cascading Style Sheets
Ask your web team...
If your site is written using CSS, your site will be search engine friendly and SEO should be faster to implement.
If your site was written in CSS then you are a long way toward knowing that your site is likely to be search engine friendly...
Legal requirements...
The Disability Act states that web sites must be machine readable. So now you have no excuse!
So now you know that SEO does not only help your search results, but helps you satisfy legal requirements too.
The company that we keep is key to understanding some ones character and good standing, and so it follows on the web.
On the web you can receive links to your site from other sites and if they are good sites, they infer a value on your site and bring visitors too - a double whammy of ever there was.
Link to your Queen
Linking is good behaviour online
This is one of those areas where less is more.
It is better to have few links that are really helpful than many links that are pointless.
Focus on traffic
Find sites that have the type of traffic that you want and encourage those sites to link to you - the links will help greatly with your search engine positions too.
Social Media Marketing could possibly bring about a culture shift in your business.
Who knows you could become more open, more fun to do business with and your staff not able to find a finer place to work! It is all driven by search - our experience is your benefit.
Our key focus is to show you how to use Social Media as your new business sales funnel - without the hard sell and costs associated!
Get more for less. Weboptimiser pioneers results-driven, transparent, brand friendly and ethical digital marketing (SEM), pay per click (PPC), natural search engine optimisation (SEO), Email marketing, online Video production and optimisation and Social Media disciplines.
With experience stretching back since 1996, our knowledge cannot be surpassed, whilst others have made a big noise, we focus on creating custom solutions that deliver on client needs.
Over the years we devised a streamlined VIP service that delivers exemplary results.
Weboptimiser is first for search engine marketing, it is where the smart money goes...
We practice what we preach and as well as having thousands of pages in Google ourselves, a high PageRank we also have about 300 videos dotted around the site. Enjoy!
Since 2004, with the advent and success of Youtube, the proliferation of broadband, the simple human experience that enjoys video and the expected integration of video in search, we have been working in video optimisation. This might be why you visited our site.
You can view two of the videos that have been the most effective so far: Crisis Square Mile Run, Federation of Small Business manifesto for the UKs Londons Mayoral Elections.
See our latest project and claim your free energy drink. Claim your free energy drink today!
Our ethical Search engine optimisation (SEO) services make your site more search engine and visitor friendly, to recruit, retain and build rapport with visitors.
In all aspects of search engine optimisation, we focus in on increasing conversions - 24/7.
Please visit our SEO VIP service page.
Please visit our SEO training page.
Providing access to over 40 provider trained engineers means we can provide genuine 24/7 online account optimisation, 24/7 Intelligent term analysis, 24/7 expert-optimised landing pages and 24/7 ad group optimisation.
In short - comprehensive pay per click bid management - 24/7.
Please visit our PPC VIP service page.
Please visit our PPC training page.
Enquiries from your website will come by phone, by email and newsletter subscribers.
Whichever route they take, you need a comprehensive communications strategy in place and the Weboptimiser Email Response service has it covered.
Click here to learn more about Email marketing.
As people are now watching television on their PCs, the expectations of online have increased.
Research proven that Video in advertising pulls two to one compared to static advertisements
See our latest project and claim your free energy drink. Claim your free energy drink today!
As the key to search engine marketing is usability and accessibility, it is essential to incorporate video on your site.
Click here to learn more about Video optimisation at Weboptimiser - first in search engine marketing.
The works tough at the top!
We have a hectic schedule with a strong focus on client satisfaction.
Apply here for SEO jobs at Weboptimiser - first in search engine marketing.
The works tough at the top!
We have a hectic schedule with a strong focus on client satisfaction.
Click here to apply for PPC jobs at Weboptimiser - first in search engine marketing.
Read more about our unique pay per click services.
Weboptimiser on Radio5 Live budget commentary.
Gordon Brown visit to Weboptimiser to discuss new business growth initiatives.
Click hear to read our smart money predictions and resolutions for 2009 - now that's smart!
2009-06-09 Twitter 'replacing' word-of-mouth
Social media sites such as Twitter have ...
2009-06-09 Keywords in the URL 'important
Search marketers looking to build releva...
2009-06-09 Display, PPC campaigns 'should
It is important for pay per click (PPC) ...
2009-06-09 iPhone users 'more likely'
iPhone users are more likely to download...