Content is king
There is usually not enough content and what exists is often lacking.
Content needs to be designed to help visitors find what they want. In niche markets this is easier, otherwise brand product descriptions and invite consumer reviews.
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Are your tags unique?
Ensure that you have unique title, alt and description tags on each page.
Tag each of your pages independently. Look carefully at each page and tag individually, avoid copying tags from page to page. Ensure that the tags reflect actual content.
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Use clean code
Ideally your site should be written in CSS.
CSS helps ensure that your code is machine readable - a legal requirement.
CSS separates design from content making a site easier to use and faster to load.
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3rd party links
Focus on quality links...
Find sites that have the type of traffic that you want and encourage those sites to link to you - the links will bring increased, qualified traffic.
Better to have few appropriate, quality sites linking than many.
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More on SEO
Get your web assessment - a complete health check and Internet marketing action plan customised for your site.
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Read our search engine optimization case study to find out how we helped increase Marriott's revenues by 32%.
Pioneers of search engine optimisation
Founded in 1996 as a search engine optimisation company, Weboptimiser has developed a unique portfolio of ethical, benchmark driven natural search engine marketing services, delivered through our unique and much-admired project management system.
Search engine optimisation (SEO) is the process of making your site more search engine friendly at a technical and content level, in order to improve its visibility - and hence its ability to attract qualified visitors.
What's more, we look at your search engine optimisation and search engine marketing in the context of your wider business and online competitors. Weboptimiser ensures a cohesive and integrated cross media optimisation strategy that helps you get better results from your online and offline promotions.
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If you have any questions about SEO please check our FAQ
Search engine optimisation is measurable
Search engine optimisation has always been accountable and web analytics reporting is offered as standard be Weboptimiser.
As well as all the finer detail, we also give you monthly board-level reports on the difference that your search engine optimisation campaign is making to your business, from reducing your cost of customer acquisition to increasing your sales revenues.
What's more, we look at your search engine optimisation and search engine marketing in the context of your wider business and online competitors.
Weboptimiser ensures a cohesive and integrated cross media optimisation strategy that helps you get better results from your online and offline promotions.
For more information about how we can improve your sites search engine optimisation, call our sales department on 0800 614421 or +44 (0) 207 953 7199.
Or send an email through to or .
Ask us to produce an assessment of what we think needs to be done.
Search Engine Optimisation, Pay Per Click, Email marketing and Video...
Search Engine Optimisation
Optimisation is not just for Christmas! Ongoing optimisation is vital because SEO helps sales directly. To increase market share SEO is all you need to make your site easier to use and more accessible.
Sitting at the heart of your sites development, we track the search engines and create new techniques throughout the year, every year.
The Weboptimiser difference:
Weboptimiser provides results-driven, transparent, brand friendly and ethical search engine marketing (SEM), pay per click (PPC), natural search engine optimisation (SEO), Email and online Video marketing services.
Take Advantage:
We ensure a cohesive and integrated search engine marketing strategy that delivers the best results from your digital marketing.
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