PPC bid management - pay per click search engine advertising with Weboptimiser

PPC bid management - pay per click search engine advertising

The benefits

Pay per click search engine advertising is increasingly recognised as a fast, flexible and effective way to boost your web site's online presence and attract qualified traffic. When combined with Weboptimiser's strategic and dedicated - 24 by 7 PPC bid management service, you can take your Internet marketing to a whole new level of effectiveness and accountability.

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The features

Because there's more to pay per click management than just buying traffic, Weboptimiser offers a sophisticated PPC management service for search engine marketing campaigns that goes way beyond just choosing the key phrases and spending money with the providers.

First, we'll help you plan your PPC - Pay Per Click management strategy. We'll analyse your e-business model, investigate your competitors and integrate with your overall Internet marketing strategy to create a plan of action that answers your specific search engine marketing challenges. We can plan for time-sensitive promotions, maximise the results of offline or other online campaigns and look at ways to reduce your cost of customer acquisition - whatever is appropriate. We'll also work out optimum bid prices to ensure your CPA and, ultimately, ROI, adds up.

Next, we'll research and define the key phrases that reflect the different stages in your visitors' buying cycle. For example, someone in the action-oriented 'shopping' stage will naturally use more focussed key phrases than someone who is 'browsing' for information first.

We'll implement deep linking to ensure that ads are as relevant and visible as possible to maximise clickthrough and conversion rates - and implement web analytics tracking for in-depth analysis of the results. We'll also create multiple versions of each creative well in advance to allow testing and re-optimisation and facilitate your own compliance procedures.

Having set-up your account, the PPC management itself begins. We don't use automated PPC management software and all campaigns are managed by hand, by pay per click experts. As the campaign progresses, we'll use our tracking systems to evaluate the keyphrases, executions and providers with the best conversion rates, and focus on the best performers in an ongoning process of optimisation. We'll also monitor visitor behaviour to identify further improvements, which can be combined with a Usability study for even greater insights into the visitor experience of your site.