- Pay per click
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Pay per click
Pay Per Click - PPC - is recognised as the core component of every search engine marketing campaign.
As the market grows, costs continue to rise, competition increases the pressure.
Weboptimiser employs the latest third generation pay per click techniques to ensure that your campaign is managed and optimised 24 / 7.
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PPC news
- 2009-06-24 Search engine marketing 'ideal
- Search engine marketing can be a good wa...
- 2009-06-23 PPC 'is the lifeblood of
- Marketers should not neglect pay per cli...
- 2009-06-23 Firms 'must monitor PPC trademarks
- Businesses should ensure they monitor th...
- 2009-06-23 PPC marketing 'needs good
- Businesses engaging in pay per click (PP...
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PPC Case Studies
- Virgin money
- Thorntons
- First Capital Connect
- IBM
- Sky
- Ford
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PPC top tip 2
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PPC top tip 4
It is essential to deliver visitors to a page that makes sense to them immediately.
Especially when you pay for your visitors to arrive. You want your visitors to be welcomed and understand what to do.
For competitive advantage it is essential that your web site is designed for consumers using search engine friendly techniques, similar to those used in SEO.
Plan your site
When you know what they want
When you plan a pay per click campaign it makes sense to consider the structure of your site. It is a mistake to deliver visitors to your home page and expect them to work it out from there.
Make unique pages for each product item. Targeted advertising will reduce your cost per click conversion rates.
More for less
The essence of pay per click is to achieve more conversions for the lowest price. Combine our 24 / 7 VIP pay per click service package with a well executed site, we can deliver much more.
The more you focus on creating relevant landing pages - the more we can direct qualified traffic to ensure your pay per click campaigns work at peak performance.
Like SEO, pay per click landing pages need to be search engine friendly as search engines calculate a quality score for each of your pages. Each page quality score affects the ranking of paid for advertisements.
So it is essential to monitor your landing pages in order to asses the quality of each page for your visitors. Common sense dictates that a better landing page will be more effective in satisfying visitors.
Track your users
Knowing me, knowing you
Analytics software tracks where your visitors go and where they go.
Insights into visitor behaviour tell you whether or not each page is delivering on its potential and allows you to fine tune your pages to make a better web site.
Competitive advantage
Analytics are a marketers dream. there is no other medium that allows marketers to see, in detail, visitors interest.
Analytics are infrequently employed. Tracking visitor behaviour helps your site perform better ensuring you win online.
Pay per click advertising mainly employs text as the persuasive medium. Universal Search is a concept that is likely to broaden the medium to include graphics and video.
There are essential elements that have been learnt in advertising that directly affect sales. It is the need to employ a call to action. It is a tried and tested technique employed over the centuries... many mediums... Pay per click is designed to take full advantage...
Call to action
CTA for your PPC
Every single advertisement that you design and place will cost money and reduce your budget. Smart wording will encourage consumers to take action where appropriate and ensure your money is well spent.
Calls to action need testing, and smart calls to action are permanently changing to reflect your consumer needs - nothing stays still.
CTA Performance tuning
Adding a Call To Action to creatives will make a big difference to your results. It is imperative that your CTAs, like you pages are tuned for performance
Your CTAs can be further tuned to the networks employed and the targeting of your advertisements.
As in any medium, the more you personalise advertising to the reader, the more your advertisement will attract the eye and demand action...
Fortunately, online is an interactive medium and in the case of search engine marketing, when a consumer searches for information, the system uses the words to trigger the resulting pages.
Dynamic Descriptions
Search terms for business
Advertising would work better if you could employ the terms that consumers use in your advertising.
Fortunately a technology exists in pay per click advertising called Dynamic Descriptions that makes this possible.
Targeted traffic
When dynamic descriptions are employed, the advertisement will appear as planned with the search terms showing in bold.
This means that your advertisement will stand out, it will have more resonance with the consumer and bring more targeted traffic.
Social Media Marketing could possibly bring about a culture shift in your business.
Who knows you could become more open, more fun to do business with and your staff not able to find a finer place to work! It is all driven by search - our experience is your benefit.
Our key focus is to show you how to use Social Media as your new business sales funnel - without the hard sell and costs associated!
Get more for less. Weboptimiser pioneers results-driven, transparent, brand friendly and ethical digital marketing (SEM), pay per click (PPC), natural search engine optimisation (SEO), Email marketing, online Video production and optimisation and Social Media disciplines.
With experience stretching back since 1996, our knowledge cannot be surpassed, whilst others have made a big noise, we focus on creating custom solutions that deliver on client needs.
Over the years we devised a streamlined VIP service that delivers exemplary results.
Weboptimiser is first for search engine marketing, it is where the smart money goes...
We practice what we preach and as well as having thousands of pages in Google ourselves, a high PageRank we also have about 300 videos dotted around the site. Enjoy!
Since 2004, with the advent and success of Youtube, the proliferation of broadband, the simple human experience that enjoys video and the expected integration of video in search, we have been working in video optimisation. This might be why you visited our site.
You can view two of the videos that have been the most effective so far: Crisis Square Mile Run, Federation of Small Business manifesto for the UKs Londons Mayoral Elections.
See our latest project and claim your free energy drink. Claim your free energy drink today!
Our ethical Search engine optimisation (SEO) services make your site more search engine and visitor friendly, to recruit, retain and build rapport with visitors.
In all aspects of search engine optimisation, we focus in on increasing conversions - 24/7.
Please visit our SEO VIP service page.
Please visit our SEO training page.
Providing access to over 40 provider trained engineers means we can provide genuine 24/7 online account optimisation, 24/7 Intelligent term analysis, 24/7 expert-optimised landing pages and 24/7 ad group optimisation.
In short - comprehensive pay per click bid management - 24/7.
Please visit our PPC VIP service page.
Please visit our PPC training page.
Enquiries from your website will come by phone, by email and newsletter subscribers.
Whichever route they take, you need a comprehensive communications strategy in place and the Weboptimiser Email Response service has it covered.
Click here to learn more about Email marketing.
As people are now watching television on their PCs, the expectations of online have increased.
Research proven that Video in advertising pulls two to one compared to static advertisements
See our latest project and claim your free energy drink. Claim your free energy drink today!
As the key to search engine marketing is usability and accessibility, it is essential to incorporate video on your site.
Click here to learn more about Video optimisation at Weboptimiser - first in search engine marketing.
The works tough at the top!
We have a hectic schedule with a strong focus on client satisfaction.
Apply here for SEO jobs at Weboptimiser - first in search engine marketing.
The works tough at the top!
We have a hectic schedule with a strong focus on client satisfaction.
Click here to apply for PPC jobs at Weboptimiser - first in search engine marketing.
Read more about our unique pay per click services.
Weboptimiser on Radio5 Live budget commentary.
Gordon Brown visit to Weboptimiser to discuss new business growth initiatives.
Click hear to read our smart money predictions and resolutions for 2009 - now that's smart!
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