Use web analytics
Tracking your clicks is the most essential activity to employ - and it is largely free.
Pay per click advertising needs to relate to the content on the page and you need to make sure that the clicks deliver results. Using analytics to determine site and page changes will lead to increased success.
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CTA in descriptions?
Ensure that you have a call to action (CTA) in every creative description.
Adding a CTA to creatives can make a big difference to your results. Your CTA should be relevant to the network employed and the targeting of your advertisements.
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Dynamic descriptions?
Ideally your creative should include dynamic descriptions that allow your ads to be more targeted to viewers.
Pay per click advertising works better if you include the key terms dynamically. The more that you dynamically alter your ad, the more it will resonate with each of the networks target audience.
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Trademark protection
If you dont have a trademark - get one!
Search engines will protect your trademark if you can demonstrate it exists. This can stop others from targeting it, although not completely. It will reduce competition and this will reward you in lower costs and higher conversions.
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More on PPC
Get your PPC assessment - a pay per click action plan customised for your site.
Click here for more information about our other Internet Marketing Services
Read our pay per click case study to see how we reduced The Mortgage Lender's cost of customer acquisition by 66%
Or click here for our latest Internet Marketing White Paper
Or click here to download Pay Per Click Management PDF
Pioneers of 24/7 pay per click
Founded in 1996, Weboptimiser has developed a unique portfolio of ethical, benchmark driven search engine marketing services, delivered through our unique and much-admired project management system.
Pay Per Click - PPC, is the process of making your site more visible in search engines by creating advertisements and paying search engines to include them within the search results. At a more prosaic level, pay per click improves your sites visibility - and hence its ability to attract qualified visitors.
What's more, we look at your pay per click search engine marketing in the context of your wider business and online competitors. Weboptimiser ensures a cohesive and integrated cross media optimisation strategy that helps you get better results from your online and offline promotions.
We have formulated our strategic vision on the one hand and Managed SEM on the other, into a third generation search engine marketing process that we call 3G SEM.
A typical pay per click campaign will involve looking at your landing pages, your advertising creatives, the call to actions and methods of engaging and attracting responses.
We will then undertake the campaign like no other, on a managed 24 hours a day 7 days a week basis. We will combine our knowledge of key management tools, real world knowledge and long term experience in search to leverage your account and tune it to actual market conditions, every day, all day, that is what we mean by 24/7.
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related pages
Web Analytics - See the video interviews with Jim Sterne and Avinash Kaushik - March 28th 2007
Pay per click is measurable
Pay per click is the most accountable form of online marketing and transparent web analytics reporting is offered as standard by Weboptimiser.
As well as all the finer detail, we also give you monthly board-level reports on the difference that your pay per click campaign is making to your business, from reducing your cost of customer acquisition to increasing your sales revenues.
What's more, we look at your pay per click and search engine marketing in the context of your wider business and online competitors.
Weboptimiser ensures a cohesive and integrated cross media optimisation strategy that helps you get better results from your online and offline promotions.
For more information about how we can improve your sites search engine optimisation, call our sales department on 0800 614421 or +44 (0) 207 953 7199.
Or send an email through to or .
Ask us to produce an assessment of what we think needs to be done.
Search Engine Optimisation, Pay Per Click, Email marketing and Video...
Pay per click
Weboptimiser adds value at every stage of your pay per click advertising campaign. We offer 24/7 value and a level of expertise and resources that few clients would wish to support in-house.
Our team of search engine marketing experts will manage both activity and results, continuously, like no other providing an ongoing process of performance improvement.
The Weboptimiser difference:
Weboptimiser provides results-driven, transparent, brand friendly and ethical search engine marketing (SEM), pay per click (PPC), natural search engine optimisation (SEO), Email and online Video marketing services.
Take Advantage:
We ensure a cohesive and integrated search engine marketing strategy that delivers the best results from your digital marketing.
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