Email newsletters and newsfeeds
The features
Our Email newsletter and newsfeed service is a fast, effective and affordable way to make your Internet business more visible, more interactive and more profitable.
The news is written by a team of experienced journalists, implemented by Weboptimiser's back-end integration and CRM specialists and fed directly into your site.
First, we define the brief for the editorial team. You choose the subjects you want to cover and the number of stories you want each day. You choose the look and feel of the newsfeed, articles, back-end archive and email newsletter template. We set up the feed, using our proprietary software, set up subscription facilities on your site in order to generate subscribers and implement tracking to see which news articles are the most popular and where readers are coming from.
Once the feed is up and running, we can give you an easy-to-use interface, so you can add your own stories or a ready made archive of relevant articles to immediately boost your web site's search engine and visitor friendly content.
For your email newsletter, we flow each week's news (or fortnight, or month) into the template and distribute it to your email database of subscribers, which we can manage for you, if you like.
We will provide a monthly report of all activity and results including a monthly review to ensure that the news service continues to meet your business brief.
The benefits
The short answer is that the combination of a newsfeed and email newsletter will give your web site a massive boost. Our own web traffic has doubled since we implemented our newsfeed, with a further peak whenever we send our email newsletter, as the Alexa graph below demonstrates:
It also makes your site more search engine friendly adding several pages of unique, keyphrase rich content every day. With tracking it gives you new insights into your visitors' preferences and behaviour. And it helps retain visitors on your site for longer rather than sending them off to third party sites in order to read the stories and keeps them coming back regularly - a real bonus for a services company like us.
The next step
For more information about Weboptimiser's email newsletter and newsfeed licenced services, either email or call on +44 (0) 20 7953 7199.
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