Internet marketing strategy
The features
Because optimisation is such a vital part of your overall e-business model and Internet marketing strategy, we strongly recommend several days of strategic analysis and planning. Our team of Internet marketing consultants, SEO, usability, back-end integration and development specialists assesses your e-business priorities, challenges and objectives and draw up a detailed campaign plan, including individual responsibilities, activities and reporting.
First, we consider your e-business model. We'll look at the relationship between your online and offline business, your business unit infrastructure and your channels to market
Next, we look at your marketing strategy and the ways in which your optimisation strategy can help you fulfil it. By integrating your optimisation with your marketing, we can put together a cohesive approach to maximise results whilst saving time and money. We'll also analyse your current visibility, functionality, loyalty and economy, from the accessibility of your site to disabled visitors to the cost of customer acquisition.
Then we examine your budget and timescale issues and base our strategy on whether you're prepared to pay more for fast results, or wait longer but spend less.
Likewise, if you would prefer your in-house web team to take on the majority of the optimisation work, our SEO training or ongoing consultancy might be a better strategy than a fully outsourced service. So we'll also assess existing skill levels as well as future workloads and work out a tailored training programme to address your specific requirements.
The benefits
At the end of the Internet marketing consultancy phase, you'll have a detailed activity plan to present to your board, including the potential impact on internal resources and the projected return on investment. Plus, you'll have a comprehensive benchmark against which to measure future performance improvements across the four cornerstones of Internet marketing success.
The next step
For more information about Weboptimiser's Internet marketing strategy services, either email or call on +44 (0) 20 7953 7199.
Read our Internet marketing case study to find out how we optimised the launch of the new Ford Connect van.
Click here for more information about our other Internet Marketing Services
Or click here for our latest Internet Marketing White Paper.
