Email Marketing

Completely integrated Email marketing systems transform digital marketing campaigns.

Relationships give you the opportunity to be more selective and provide a better experience for everybody. Email transforms search and social media marketing campaigns.

Talking one to one delivers results, sign up today and lets talk. Or you can click here to subscribe to our Email Top Tips blog

For VIP Email service, call us on +44 (0) 20 1123.

Email news

2009-06-16 Two-thirds of email marketing
The majority of email marketing executiv...

2009-06-15 Report: US email marketing
A new forecast has predicted that the US...

2009-06-08 Study: Most firms to focus
A new report from Forrester Research has...

2009-06-05 Social media buttons in email
Placing social media sharing buttons wit...

For Email Marketing support 020 7953 7392.

Apply here for your Free Web Assessment

Clients

In Email marketing the language you use is key. It is for this reason that your emails need to be benefits led and not sales led. Sales led ends up in price discount offers, whereas benefits led communications ends up in sales.

Too many marketers bombard their potential customers with 'buy now' cliche as opposed to intelligent benefit led propositions that combine to make mouth watering offers.

Benefits led communications

Focus on core benefits

Due to the interactive nature of online marketing, it is possible to focus on one group of closely related benefits.

With email you can directly relate to potential consumer needs rather than blasting an entire product range, hoping for the best.

Email marketing is a two way street. If you receive emails from consumers you must respond, failure to do so can result in loss of market share and damaged reputation.

If it is you who initiates emails, it is also you who can stop initiating further emails if it gets too busy - remember it is your email campaign and you can change it, just be nice about it.

Managing Email

Avoid prevarication

Tricky situations occur with customers about a range of things that range from delivery to charges. You must answer these type of enquiries.

You must work out your position, it is better to respond with a half answer and a promise to complete the answer than not to answer.

Respond to enquiries

Responses should always be speedy, it could go either way, their concerns and worries could grow or their needs could dissipate.

View an email from a prospective client is a test to see how you respond, they are asking to engage because they want an answer, their answer could be your sale.

Email provides the opportunity to stay in touch, it enables you to talk to people who are researching those that are looking to buy in time and existing customers.

You can also ask those same people to recommend others, forward a page to a friend, or log in and open an account.

Mail often

Subscribers will forget

Leaving too long an interval between each mailing leads your subscribers to forget who you are.

Subscribers will stop reading your messages, or worse unsubscribe.

Don't send too often

The frequency that you send an email depends on what you have to say and time is always an issue, so use it to your advantage.

Send too many emails for no reason and your subscribers will consign your emails to junk.

Email marketing is a two way street. If you receive emails from consumers you must respond, failure to do so can result in loss of market share and damaged reputation.

If it is you who initiates emails, it is also you who can stop initiating further emails if it gets too busy - remember it is your email campaign and you can change it, just be nice about it.

Managing Email

Avoid prevarication

Tricky situations occur with customers about a range of things that range from delivery to charges. You must answer these type of enquiries.

You must work out your position, it is better to respond with a half answer and a promise to complete the answer than not to answer.

Respond to enquiries

Responses should always be speedy, it could go either way, their concerns and worries could grow or their needs could dissipate.

View an email from a prospective client is a test to see how you respond, they are asking to engage because they want an answer, their answer could be your sale.

Cross Media Optimisation

Internet World

Cross Media Optimisation combines pay per click and search engine optimisation can boost returns by as much as 40%.

Time and again we have helped customers employ more than one type of optimisation - simultaneously to great effect.

As online competition and prices rise, it is more and more important to maintain competitive edge online. We have the smarts and the experience.

follow weboptimiser at http://twitter.com

Subscribe
to our newsletter

Trade Events

To receive insider tips and the latest advice from one of the leading agencies subscribe to our free newsletter today.

We will also send you our White Paper: Optimisation for Directors, free of charge.

Social Media Marketing

Social Media Marketing could possibly bring about a culture shift in your business.

Who knows you could become more open, more fun to do business with and your staff not able to find a finer place to work! It is all driven by search - our experience is your benefit.

Our key focus is to show you how to use Social Media as your new business sales funnel - without the hard sell and costs associated!

The Weboptimiser difference

Get more for less. Weboptimiser pioneers results-driven, transparent, brand friendly and ethical digital marketing (SEM), pay per click (PPC), natural search engine optimisation (SEO), Email marketing, online Video production and optimisation and Social Media disciplines.

With experience stretching back since 1996, our knowledge cannot be surpassed, whilst others have made a big noise, we focus on creating custom solutions that deliver on client needs.

Over the years we devised a streamlined VIP service that delivers exemplary results.

Weboptimiser is first for search engine marketing, it is where the smart money goes...

Video Showcase

We practice what we preach and as well as having thousands of pages in Google ourselves, a high PageRank we also have about 300 videos dotted around the site. Enjoy!

Since 2004, with the advent and success of Youtube, the proliferation of broadband, the simple human experience that enjoys video and the expected integration of video in search, we have been working in video optimisation. This might be why you visited our site.

You can view two of the videos that have been the most effective so far: Crisis Square Mile Run, Federation of Small Business manifesto for the UKs Londons Mayoral Elections.

See our latest project and claim your free energy drink. Claim your free energy drink today!

Search Engine Optimisation

Our ethical Search engine optimisation (SEO) services make your site more search engine and visitor friendly, to recruit, retain and build rapport with visitors.

In all aspects of search engine optimisation, we focus in on increasing conversions - 24/7.

Please visit our SEO VIP service page.

Please visit our SEO training page.

Pay per click

Providing access to over 40 provider trained engineers means we can provide genuine 24/7 online account optimisation, 24/7 Intelligent term analysis, 24/7 expert-optimised landing pages and 24/7 ad group optimisation.

In short - comprehensive pay per click bid management - 24/7.

Please visit our PPC VIP service page.

Please visit our PPC training page.

Video production and optimisation

As people are now watching television on their PCs, the expectations of online have increased.

Research proven that Video in advertising pulls two to one compared to static advertisements

See our latest project and claim your free energy drink. Claim your free energy drink today!

As the key to search engine marketing is usability and accessibility, it is essential to incorporate video on your site.

Click here to learn more about Video optimisation at Weboptimiser - first in search engine marketing.

SEO Jobs

The works tough at the top!

We have a hectic schedule with a strong focus on client satisfaction.

Apply here for SEO jobs at Weboptimiser - first in search engine marketing.

PPC Jobs

The works tough at the top!

We have a hectic schedule with a strong focus on client satisfaction.

Click here to apply for PPC jobs at Weboptimiser - first in search engine marketing.

Read more about our unique pay per click services.

Email News - Latest

Email Marketing

Email news