New search engine to donate 50 per cent of revenue to charity
17 June 2005
A new London-based search engine has announced that it will donate 50 per cent of its gross revenue to charity every month.
According to Everyclick, if just ten supporters from each of the 188,000 UK registered charities used the website, £22 million could be raised in the first year of operation alone.
Everyclick.com operates in much the same way as other search engines, providing full search results, images, news feeds and special features.
Web users can register to ensure than the money they generate through using the website goes to their selected charity. Funds generated by people who do not register a particular charity will be distributed pro rata to all the charities signed up with Everyclick, which range from Save the Children to The Meningitis Trust and Hope HIV.
Polly Gowers, managing director of Everyclick.com, said: "We're hoping that Everyclick.com will capture the public imagination and become a big hit. It's one of those small changes everyone can make that add up to a real, lasting difference."
A new marketing campaign, created by ArthurSteenHorneAdamson, has been launched to promote the charity donation initiative and the website, complete with press, online ads, postcards, mouse stickers and pens featuring the strapline "Give your mouse a heart".
The website has been developed over 18 months by Ms Gowers, finance director Julia Fenton, and non-executive director Michael Howes.
Everyclick only provides funds for listed charities and non-exclusive agreements have been drawn up to ensure compliance with the 1992 Charities Act.
Apply for your free web assessment - get a complete health check and optimisation action plan from Weboptimiser, the experts.
Related news
|
|
Leading brand search engine marketing since 1996
Founded in 1996 as an SEO company, Weboptimiser is today one of the Internet marketing sector's best-known and most respected search engine optimisation (SEO) and pay per click (PPC) search engine marketing companies.
With a unique portfolio of brand-friendly services, including usability, contextual advertising and web analytics, a pioneering methodology that covers all 4 stages of interaction between a web site and its visitors, we make our clients sites faster, smarter, busier and more profitable.
