Washington Post ditches Google for Yahoo!
16 June 2005
The Washington Post has reportedly dropped Google's site search function from its website.
Yahoo! will now provide SERPs accompanied by PPC adverts for the newspaper's site, served from the Yahoo! Search Marketing service, according to investment firm Standard & Poor's Equity Research division.
The Washington Post website currently has search results generated by Google AdWords. The newspaper site is owned and operated by a diversified media network known as the Washington Post Company.
S&P Equity Research said: "Although we do not believe this shift will have a material impact on either company's financials, we think it underscores the increasingly competitive environment in online search services. Our opinions on Yahoo! and Google in part reflect their diversification beyond the internet search segment."
Time Warner switched both SI.com and CNN.com to Yahoo! Search last year from Google, ignoring its own internet portal AOL.
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