Top UK search engines revealed
25 February 2005
Neilsen//Netratings has announced the country's top 20 search engines of 2004.
Although there are little surprises at the top, there have been a number of jumps lower down , as the smaller firms scramble to pick up the scraps left behind by the giants.
Ranked by click throughs per searcher, Google came in top, followed closely by Yahoo!, as most would have predicted and those positions represent no change from last year's placings.
However, MSN trailed in fifth, largely because it has only recently unveiled its new search facility and as such was not in a prominent position during 2004 - something it is hoping to change this year.
The results will be closely analysed by advertisers as they look to find which search engine offers the greatest exposure, to ensure that they are getting value for money.
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