AutoTrader.com and Yahoo! Autos forge partnership
5 January 2005
AutoTrader.com and Yahoo! Autos have announced a new strategic relationship that makes AutoTrader.com the exclusive provider of used car classifieds on Yahoo! Autos.
The new partnership aims to use the combined force of both companies to maximise the audience for the automotive listings inventory, creating "one of the most comprehensive used automotive offerings on the internet for consumers and dealers."
AutoTrader.com is the world's largest automotive marketplace and features an expansive inventory of more than 2.5 million dealer and private owner listings.
Yahoo! Autos now combines AutoTrader.com's deep inventory with Yahoo! Search Technology, to allow users to quickly and easily locate used cars and trucks in their area.
Consumers can tailor their searches by make, model, ZIP code, keywords, price and more, view detailed information on all used car listings and access top resources, such as Kelley Blue Book pricing, J.D. Power ratings, and more.
"We are delighted to add Yahoo! Autos to the AutoTrader.com team for the benefit of our 14,000 dealers who are always looking to us to grow our audience of in-market car shoppers," said Chip Perry, AutoTrader.com president and chief executive officer.
"Yahoo! Autos is excited to bring together AutoTrader.com's base of dealers and classified listings with our automotive community," added James Slavet, Yahoo! Autos general manager. "Our product leverages Yahoo!'s strengths in search, content and personalisation to create the best possible user experience, and this relationship further enhances our offering for automotive consumers."
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