Blog and RSS popularity soars
4 January 2005
Blog readership leapt by a massive 58 per cent during 2004, a new survey claims.
However, research conducted by the Pew Internet and American Life Project also found that 62 per cent of internet users still do not know what a blog is.
Just seven per cent of the 120 million US adult internet users created a blog in 2004, while 32 million Americans became blog readers during the year, with some of the growth in interest generated by political blogs written and read during the US presidential campaign. 12 per cent of web users said they had posted material or comments on other people's blogs.
Blogs, or web logs, are online journals in which people can publish their thoughts, opinions or highlight news events. Companies like Google and Microsoft provide users with the tools to publish their own blogs.
Last year also saw a sharp rise in the use of RSS aggregators, which are downloaded to PCs and are programmed to subscribe to feeds from blogs, news sites and other websites, according to "The state of blogging" report.
Pew Internet and American Life Project estimates that six million Americans now use RSS aggregators.
Apply for your free web assessment - get a complete health check and optimisation action plan from Weboptimiser, the experts.
Related news
|
|
Leading brand search engine marketing since 1996
Founded in 1996 as an SEO company, Weboptimiser is today one of the Internet marketing sector's best-known and most respected search engine optimisation (SEO) and pay per click (PPC) search engine marketing companies.
With a unique portfolio of brand-friendly services, including usability, contextual advertising and web analytics, a pioneering methodology that covers all 4 stages of interaction between a web site and its visitors, we make our clients sites faster, smarter, busier and more profitable.
