Google tests animated AdSense ads
10 December 2004
Google has announced a number of changes to its AdSense advertising program.
As part of the changes, the search engine giant has unveiled plans to test animated image ads, which will appear shortly on websites that opted to display Google's graphical ad units.
Google introduced graphical ad units in May, but until now has only allowed advertisers to use static banner ads.
A test group will run animated GIF files, though Google said it would keep its maximum file size for image ad units at 50 kilobytes, according to a report on DMNews.
Google also revealed that it has tested inserting image ads for some image searches on Google.com and AdSense publishers can now choose whether to display the image ads and where they appear on the page. All Google ads, including image ads, are offered on a cost-per-click basis.
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