Broadband boosts Brits' creativity
3 December 2004
Britons are becoming more creative and interactive with others on the internet due to the recent growth in broadband subscriptions, a new report claims.
Research carried out by thinktank Demos on behalf of internet firm AOL found that, broadband has become such a part of mainstream life that three-fifths of UK high-speed surfers log on before breakfast and 20 per cent admit to getting up in the middle of the night surf.
A new user subscribes to broadband every 12 seconds and surfing the internet is no longer viewed as a niche, unsociable hobby.
Demos claims that having an always-on, fast connection is changing the way people use the internet and more than five million households in the UK now have broadband.
A quarter of UK broadband users now have personal websites, 18 per cent post something online everyday, 59 per cent post comments or opinions on websites and more than half upload photographs.
"Broadband is moving the perception of the internet as a piece of technology to an integral part of home life in the UK with many people spending time on their computers as automatically as they might switch on the television or radio," said Karen Thomson, chief executive of AOL UK.
"It is fundamentally changing the way people communicate with each other and with institutions, where they go for information and entertainment, and how they interact with their local community."
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