Yahoo! plans Times Square Snow Globe
23 November 2004
Internet firm Yahoo! has announced plans to unveil the Yahoo! Shopping Snow Globe in Times Square.
The interactive "winter wonderland" will be revealed on November 26th and will feature Yahoo's Comparison Shopping Santa and his many elves.
Santa and his helpers will show consumers how to search and compare products on Yahoo and the snow globe will house custom-designed Wi-Fi Internet kiosks, instant online shopping and free digital photos with Santa. All photos will be uploaded for consumers to view and send a link to the site to friends and family.
"This event emphasizes the fun, ease and ultimate convenience of online shopping, whether people start shopping now or wait until the last minute," said Rob Solomon, VP and GM, Yahoo Shopping. "Powered by Yahoo's award-winning Product Search, Yahoo Shopping is the online destination for anyone searching for the right gift at the right price this holiday season."
"When Yahoo asked Absolute Hollywood to create the world's largest interactive snow globe, we were thrilled to take on the challenge of breaking our own size record and create this revolutionary snow globe for the event," James Lanier, director of Absolute Hollywood, added.
"We wanted our snow globe to symbolically reflect the scale of the shopping experience on Yahoo, as well as provide this visual type of wonderment that has delighted children and adults for generations."
To celebrate the official start of the holiday shopping season, Yahoo! Shopping also launched its "Wish and Win" sweepstakes, offering consumers a chance to win one of five personality-themed wishlists or $10,000 in cash to use towards their own wishlist.
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