Music industry challenges advertising on peer-to-peer sites
17 November 2004
The music industry is continuing its threats to bring an end to music download networks.
File-sharing websites are still proving popular with advertisers keen to reach a young, fashion-conscious audience for a relatively low price, the BBC reports. Some peer-to-peer networks enable users to download pirated music tracks for free.
Paul Myers, chief executive of Wippit, a peer-to-peer service providing paid-for music downloads, addressed an open letter to the British Phonographic Industry last month.
"You may be surprised to know that current advertisers on the most popular peer to peer service eDonkey who now steadfastly support copyright theft with real cash money include Nat West, Vodafone, O2, First Direct, NTL, and Renault," he wrote.
The BPI has already condemned established brands that pay for advertising on peer-to-peer networks that allow users to share music files illegally.
The industry group said in a statement: "Networks like eDonkey, Kazaa and Grokster facilitate illegal filesharing. The BPI strongly believes that any reputable company should look carefully at the support they are giving these networks through their advertising revenue."
"Illegal file-sharers steal millions of pounds worth of music through these services. We are sure that the companies advertising on them would not put up with theft on such a scale from their own businesses."
According to the BBC, a number on companies claim that they were not directly aware of where their ads had appeared.
Apply for your free web assessment - get a complete health check and optimisation action plan from Weboptimiser, the experts.
Related news
|
|
Leading brand search engine marketing since 1996
Founded in 1996 as an SEO company, Weboptimiser is today one of the Internet marketing sector's best-known and most respected search engine optimisation (SEO) and pay per click (PPC) search engine marketing companies.
With a unique portfolio of brand-friendly services, including usability, contextual advertising and web analytics, a pioneering methodology that covers all 4 stages of interaction between a web site and its visitors, we make our clients sites faster, smarter, busier and more profitable.
