Internet advertising soars by 14 per cent in September
16 November 2004
Online spending on advertising rose by more than $85 million during September, a new report estimates.
According to the latest Internet Advertising Report by New York-based AdZone Research, the value of advertising in September 2004 was $696.2 million, up 14 per cent from August.
"Technology continued its dominance as the top advertising category," AdZone's chief operating officer, John A Cardona, explained. "With more than $181 million in online spending, companies such as Dell Computer, Hewlett Packard and IBM continued their leadership among the top advertisers online in September."
"Finance, with online spending approaching $90 million, again was the second most active sector," Mr Cardona continued. "This group was led by such discount brokers as Ameritrade and Scottrade, as well as Allstate Insurance. Strong and continued competition is represented in this marketplace."
"Online ad spending has remained steady at a very strong $650 million per month," he added. "We expect to see continued growth in online spending as the economy strengthens."
The report also highlights the performance of the telecom companies, especially in the wireless sector, with leading advertisers in September including AT&T Wireless, Verizon Wireless, Cingular and Bell South.
Other top online ad sectors for September were automotive ($64 million), retail ($61.7 million), business ($50 million), travel ($47.4 million), home merchandise ($33.8 million), entertainment ($32.5 million), sports and leisure ($30.7 million) and health ($28 million).
Adzone specialises in internet surveillance technology solutions. The company tracks advertising on around 2,700 websites worldwide, representing more than 95 per cent of all internet advertising revenue.
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