Entreprenuer.com partners with IndustryBrains for ad program
15 November 2004
IndustryBrains, which focuses on site specific contextual Pay-Per-Click advertising programs, has announced that it has partnered with Entrepreneur Media.
IndustryBrains will now provide its content-targeted sponsored links on Entrepreneur.com and SmallBizSearch.com, online resources for business owners and partners.
IndustryBrains will provide its links across the Technology and Finance/Marketing sections under the heading "Sponsored Links".
"Teaming up with IndustryBrains to create a MarketPlace throughout our website makes perfect sense, because IndustryBrains' has been able to ensure that only relevant ads are displayed to our audience," said Charles Fuller, VP of business development at Entrepreneur.Com.
"With their reliable topic-based targeting system, our company can continue to be a resource to our 2.4 million users every month."
"Through this new relationship, we will help our partner to generate incremental revenue and be able to deliver targeted listings to their audience," added Erik Matlick, CEO of IndustryBrains. "By adding Entrepreneur.Com to our financial channel, advertisers can now reach this demographic with greater impact and efficiency."
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