AOL teams up with Kayak
15 November 2004
Interactive services company America Online and Kayak Software have announced a multiyear marketing and technology agreement in which AOL will make a minority investment in Kayak.
The two companies will join forces to create a web-based travel search property, which will be powered by Kayak's travel search engine, and will complement AOL's existing offerings. Kayak was created by the founders of Orbitz, Expedia and Travelocity.
"Kayak represents state of the art search technology in travel and we are committed to providing the most comprehensive results possible as we expand the breadth of our travel offerings," said David Lebow, executive vice president and general manager, AOL Media Networks.
Steve Hafner, Kayak's CEO and co-founder, added: "We are thrilled to be working with AOL to help consumers make the most informed decisions in their travel planning. Both Kayak.com and AOL's products and services are invaluable resources for helping users navigate and manage the wealth of information on the web. We look forward to a long and successful partnership."
The announcement comes as the online travel marketplace is experiencing tremendous growth.
Forrester Research predicts online travel sales will hit $119 billion by 2010, up from $52 billion this year. PhoCusWright forecasts that a vast majority of these purchases will be made with the help of searches, with online consumers visiting an average of 3.6 sites before buying an airline ticket.
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