KaZaZZ! unveils innovative new media advertising programme
25 October 2004
Media and technology company KaZaZZ! has announced the launch of its Media Company Advertiser Enhancement Program.
The program provides media companies' top 10 advertisers with unlimited free advertising on KaZaZZ! in exchange for media companies providing KaZaZZ! with limited exposure through their media outlets.
Dallas-based KaZaZZ! said the program does not require a long-term commitment by media companies and the online advertising campaigns are all setup and managed by KaZaZZ! free of charge.
"In today's competitive advertising market, media companies need every competitive edge they can get to be successful," said Karl Hall, KaZaZZ! chief executive officer. "We really want to provide media companies with a strong option to enhance their offline advertising presence without costing them a lot of money."
Companies eligible to participate in the program include: Radio Stations; Television Stations
Newspapers; Magazines; Cable Networks; Billboard Companies.
The KaZaZZ! Personalized Search Engine features web, news, shopping, mp3 and picture search along with personalised search suggestions for consumers based their specific areas of interest using the company's patent pending search technology, Intelli-match (Mind Reader).
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