Experts plan UK search engine marketing association
25 October 2004
A working group of search engine marketing professionals has come together to plan the formulation of a UK based trade association.
The proposed Search Marketing Association UK (SMA-UK) will "provide a platform to inform and educate the marketplace of the benefits of search marketing in the overall marketing mix, as well is giving its members an industry voice," the marketing experts claim.
Barry Lloyd of search marketing firm MakeMeTop is acting Chairman of the group, with Andy Atkins-Kruger of search marketing firm Web Certain as acting Deputy. Both men were elected by secret ballot and the organisation intends all elections will be held in the same manner in the future.
An existing US-based association was not seen by the group to be appropriate in its operations for the UK market.
Mr Lloyd explained: "The UK search engine market is currently the second largest in the World outside the United States. After looking at the way trade associations are being developed internationally it has became apparent that the UK should have its own association for this growing sector, set up in a manner to reflect the specific way that both businesses and trade associations operate in the UK and other parts of Europe."
"Now we have an embryonic organisation, a set of objectives and a direction - we need more professionals to come and support our already enthusiastic group to help make the association successful," Mr Atkins-Kruger added.
The working group intends the association to be a central representative body for search engine marketing companies and professional consultants, a research and statistical centre, a technical centre, and a forum for the exchange of non-competitive information.
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