AOL Europe signs new agreement with Google
20 October 2004
AOL Europe and Google Inc have signed a new multi-year agreement that will provide users of the AOL European services with targeted advertising from Google's AdWords advertisers.
Google currently provides web search results for AOL search products in Europe and under the new expanded alliance with Google, users of the AOL services in the UK, France and Germany will now also get targeted advertising from Google related to their search request.
Google AdWords advertisers can now appear on the search results pages of AOL's European properties based on users' expressed interests, enabling Google advertisers to reach millions of potential customers searching on AOL properties across the UK, France and Germany.
AOL claims that the agreement underlines its commitment to providing the most comprehensive, relevant and useful search experience for its estimated 6.3 million members in the UK, France and Germany.
"This strategic alliance with Google, one of the leading search providers, underscores our commitment to providing our European consumers with the best online experience possible, while providing great value to our marketing partners," said Philip Rowley, President of AOL Europe.
"We are pleased to strengthen and grow our existing worldwide partnership with AOL," Omid Kordestani, Google senior vice president of worldwide sales and field operations, added. "Partnering with one of Europe's leading online and interactive services providers reflects Google's continued commitment to providing value to our European advertising customers."
Financial terms of the agreement were not disclosed.
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