Kanoodle challenges Google
6 October 2004
Sponsored listings firm Kanoodle has unveiled BrightAds, a new self-service tool for small- to medium-sized content publishers.
The new tool enables firms to run Kanoodle's content-targeted sponsored links on their sites, similar to Google's AdSense service.
BrightAds maps ads by "topics" rather than keywords, which provides publishers with ads that are more relevant to their site's content, Kanoodle claims. This protects the editorial integrity of publishers' sites, ensuring that the ads appearing on each page are directly related to the context of the reader and are not dependent on arbitrary keywords.
BrightAds is the first self-service network to combine the scalability of dynamic targeting with the integrity of editorial review. Kanoodle's BrightAds system also includes Adult oriented content and Gambling, unlike Google's AdSense tool.
Doug Perlson, SVP and General Manager of Kanoodle, said: "BrightAds was created directly from the feedback we received as part of our ongoing dialogue with publishers about what they wanted from an automated network - it was specifically built to be the most publisher-friendly product in the market."
Key features of the BrightAds network include the ability for publishers to monetise their entire site, a variety of adaptable ad units, giving publishers the flexibility to seamlessly integrate listings into their sites, a clearly defined revenue share, and an easy payment program, currently including PayPal.
Mr Perlson added, "At launch, publishers in the BrightAds network will have access to Kanoodle's ContextTarget listings. We intend to roll out our BehaviorTarget listings, our RSS targeting solutions and our subsequent targeting products, in the very near future."
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