Software firm unveils new Commerce Search and Navigation solution
1 October 2004
E-commerce software developer Mercado Software has launched the new version of its Commerce Search and Navigation solution.
Many of the major revenue-generating retailers currently power their online retail sites with CSN's best-in-class solution of Intuitive Search and Dynamic Browse coupled with comprehensive merchandising capabilities.
CSN 2.5 provides online shoppers with increased relevancy of search results and equips internet retailers with buyers' behaviour data.
The California-based company claims that CSN 2.5 enables online retailers to significantly increase conversion rates by offering shoppers an enhanced self-service shopping experience. Can's patented search technology interprets the diverse buyers' terminology and responds immediately with all the relevant products.
The new software also equips the product managers with a powerful and intuitive commerce management interface, which enables business managers to embed promotions and merchandising techniques into the search engine results.
"With the right business-oriented administrative user interface, search service can be a very powerful tool to support e-commerce processes," Tim Hickernell, META Group vice president, said. "Product and service managers must be able to easily manage product positioning and promotion in search results and be able to analyse search engine optimization through user interfaces that are designed around business users, not technicians."
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