Amazon offers discount to A9 users
20 September 2004
Retail site Amazon is offering a 1.5 per cent discount for users of its A9 search service.
Consumers who register into A9 with their existing Amazon ID will reportedly receive the discount on their online purchases.
The Search Engine News Journal blog quotes an Amazon statement to users, which announces: "[User name], since you've been using A9.com recently, virtually everything at Amazon.com is automatically an additional p/2 per cent (1.57 per cent) off for you. Collecting this discount is zero effort on your part. It will be applied automatically at checkout (it will happen whether you use the shopping cart or our 1-Click Shopping). You don't need to do anything to get this discount except keep using A9.com as your regular search engine.
"We don't advertise this additional discount that we give in exchange for using A9.com, so if you want your friends to know about it, please tell them. It is probably the only way they'll find out. All they have to do is use A9.com as their regular search engine. They should make sure they are signed in to A9.com (it should be recognising them by name) so that we can be certain they get credit for their visit."
Amazon claims that the 1.57 per cent discount, which equates to pi divided by two, will be made up in Google AdWords search advertising which is featured on A9.
A9 debuted last week and the discount programme began on Thursday afternoon.
Analysts had predicted that Amazon would use A9 to boost trade on its online retail site.
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