FindWhat.com and Bizjournals team up
17 September 2004
Developer FindWhat.com has announced an exclusive distribution relationship with Bizjournals, the new media division of American City Business Journals.
Bizjournals is the US's largest publisher of metropolitan business newspapers and the new deal will see FindWhat.com supply Bizjournals.com and each of its 41 local metropolitan business news websites with targeted keyword advertisements (paid listings) through both search box and content matching implementations.
The advertisements appearing after a search will match the location of each local Bizjournals.com website and include FindWhat.com's new 'pay-per-call* advertisements. Additional FindWhat.com advertisements will match the particular content of the pages on which the ads appear.
"Our agreement and implementation with Bizjournals further establishes FindWhat.com as a leader in the burgeoning local search space and highlights the depth and breadth of FindWhat.com's leading-edge solutions to publishers and advertisers," said Rick Szatkowski, SVP/GM FindWhat.com Network/Private Label Division.
"FindWhat.com is the right partner to offer additional, relevant content and functionality to our three million plus unique monthly users," added Tim Bradbury, executive vice president of Bizjournals.com. "This partnership will increase the services we can provide our users in our publications--both online and possibly offline."
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