Google revamps AdSense service
3 September 2004
Google has announced that AdSense publishers can now place Google contextually targeted AdSense advertising on up to three placements on one web page.
AdSense had previously restricted ads to one per web page, but has now changed its mind and expanded the opportunities open to advertisers.
Google announced the news in its AdSense publisher's newsletter, writing: "To provide even more value to your users, and to help you further monetize your web pages, we're allowing publishers to place up to three ad units on every web page. Our system will automatically recognise the additional ad units, and will serve unique ads to each. Your ad units can each have different colour palettes, formats, and alternate ad URLs, providing you with the flexibility you need to incorporate Google ads into your site design."
The search engine has announced that it is currently running "a test with new branding features" on Google ads, which has AdSense ads identified by the phrase "Ads by Gooooooogle" rather than the previous "Ads by Google" tag.
Google is also introducing "collapsing ad units" to its AdSense programme. When the relevant option is selected, the space allotted for AdSense ads "collapses" when no targeted ads are available, preventing unnecessary blank space from appearing on publishers' sites.
Google has also re-named its search-related AdSense program "WebSearch plus AdSense for search", which is now simply "AdSense for search."
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