Tesco enters broadband market
31 August 2004
Supermarket chain Tesco has launched its own broadband package in an attempt to increase its market share.
A monthly charge of £19.97 will allow users to access the internet at 512 kilobits-per-second and unlike many rivals, including BT and Wannadoo, the service will allow unlimited data downloads.
Customers will be able to pick-up a CD with the appropriate software in 700 Tesco stores across the UK.
Tesco's venture into broadband will complement the supermarket's other telecoms offerings. Alongside its existing dial-up internet, the supermarket already has a residential telephony offer and a partnership with mobile phone company O2.
Users of the new broadband service will also be able to collect points on Tesco's loyalty Clubcard.
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