Home > Internet news > Amazon.com agrees Chinese book retailer purchase

Amazon.com agrees Chinese book retailer purchase

20 August 2004

Amazon.com has announced that it has entered into a definitive agreement to acquire
China's largest online retailer of books, music and videos, Joyo.com.

The deal will give Amazon its sixth international market and is expected to close during the third quarter of this year.

Under terms of the agreement, Amazon will pay $72 million in cash and assume the cost of employee stock options. Amazon said it would continue to operate in China under the Joyo.com brand name.

The Seattle-based online retailer said the acquisition would give it a "head start" in the online retail market in China and stressed that it was "thinking long term" about its presence in the country.

Founded in May 2000, privately held Joyo is based in Beijing and incorporated in the British Virgin Islands. The company has fulfilment centres in Beijing, Shanghai and Guangzhou servicing 30 markets.

The Joyo sale comes just weeks after Amazon was rumoured to have made a failed bid for Chinese online retailer DangDang.com.

Amazon has been steadily increasing focus on its international business, with stores in the United Kingdom, Germany, Japan, France and Canada. The online retailer recently announced that international sales accounted for $1.3 billion, or 43.8 percent, of total sales, during the first six months of this year.

Apply for your free web assessment - get a complete health check and optimisation action plan from Weboptimiser, the experts.


Related news




Leading brand search engine marketing since 1996

Founded in 1996 as an SEO company, Weboptimiser is today one of the Internet marketing sector's best-known and most respected search engine optimisation (SEO) and pay per click (PPC) search engine marketing companies.

With a unique portfolio of brand-friendly services, including usability, contextual advertising and web analytics, a pioneering methodology that covers all 4 stages of interaction between a web site and its visitors, we make our clients sites faster, smarter, busier and more profitable.


Leading brand search engine marketing since 1996
ABOUT US | SERVICES | RESOURCES | CONTACT US | SITE MAP

An Adwords Qualified Search Marketing Company is an award given by Google to qualifying search marketing companies.

CEO of Weboptimiser, David White, is chair of the IAB Europe search taskforce

David White, CEO of Weboptimiser Group Ltd chairs the IAB Europe Search Taskforce and serves on the IAB UK Search Council, setting the standards for the industry.


Search Engine Marketing Jobs

Click here for Search engine marketing jobs and see what we could do for your career.