Real slashes online download prices
18 August 2004
Media software firm RealNetworks has halved the price of its music downloads.
The company is now offering songs for $0.49 each, down from $0.99, with albums available for just $4.99.
Real is aiming to boost its share of the online music market with the price cuts, which will reportedly last for a limited but unspecified period.
Advertisements for the campaign feature the slogan: "Half the price of Apple. Welcome to freedom of choice."
Real rival Apple dominates the market for online music via its iTunes service, which typically sells individual songs for $0.99.
The RealNetworks price cuts coincide with the public launch of the firm's latest RealPlayer jukebox software. The new software allows users of Apple's iPod portable music player to play tracks downloaded from the RealNetworks website
RealNetworks has admitted that the price cuts will affect its third quarter losses.
Apply for your free web assessment - get a complete health check and optimisation action plan from Weboptimiser, the experts.
Related news
|
|
Leading brand search engine marketing since 1996
Founded in 1996 as an SEO company, Weboptimiser is today one of the Internet marketing sector's best-known and most respected search engine optimisation (SEO) and pay per click (PPC) search engine marketing companies.
With a unique portfolio of brand-friendly services, including usability, contextual advertising and web analytics, a pioneering methodology that covers all 4 stages of interaction between a web site and its visitors, we make our clients sites faster, smarter, busier and more profitable.
