O2 and lastminute.com partner up for new search service
4 June 2004
Online travel and leisure site lastminute.com has launched a new search service via the O2 mobile network.
The new 'DealFinder' service enables users to locate various deals in specific relevant areas through their mobile phone using the latest mobile location technology.
O2 is lastminute.com's first UK mobile network partner on the new service, currently live on O2 Active. The service will also soon be available to consumers through other UK mobile networks, the first of which will be Vodafone Live!, followed by Orange World.
'DealFinder' gives real-time access to the lastminute.com database and uses advanced triangulation techniques to pinpoint user's handset and offer the latest relevant deals. The handset location is enabled by Mobile Commerce, which gathers position information direct from network operators.
Matt Jerwood, Manager of Global Multi Channel Development at lastminute.com, said: "Consumers want to know things right away and this new functionality enables them to get more from their leisure time, not to mention access to our great deals relevant to their precise whereabouts!"
Hugh Griffiths, Head of Data Products and Services, O2 UK, added: "We're delighted to be able to extend this service to our customers. People are relying more and more on their mobile phones as their communications tool of choice and enabling them to access deals around them is a great addition to the O2 offering."
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