Cal teams up with LookSmart on branded search engine
4 June 2004
The University of California, Berkeley, Department of Intercollegiate Athletics (Cal) has announced a partnership with search engine LookSmart to develop a branded search engine.
The Cal Athletics department search engine will support the university's athletic programs and provide relevant search services for students and alumni.
The search engine, called CalBears Search, will provide search results powered by LookSmart, as well as free access to LookSmart's full text article database. Starting this summer, a proportion of revenue from paid listings will go to support CalBears Search.
"Cal becomes the first major university with its own branded search engine," said Steve Gladstone, director of athletics. "Students, alumni and Bear Backers will perform their web searches here, knowing the ad revenue that is generated will directly support our commitment to excellence and rise to national prominence."
Damian Smith, CEO of LookSmart, added: "UC Berkeley, its students, staff and alumni have been responsible for critical advances in internet technology and are among the most knowledgeable and influential web users. We're honored to partner with Cal Athletics for this groundbreaking program."
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