Atlas DMT extends OnePoint toolset
3 June 2004
Digital marketing technology firm Atlas DMT has announced that it has added LookSmart and Mirago to its line-up of supported search engines for the Atlas OnePoint paid search management tools.
The company also unveiled broad new currency-conversion capabilities for the Atlas OnePoint ProfitBuilder conversion tracking and web analytics service.
"Through our Atlas OnePoint offering, we continue to build on our expanded vision to be the leading solution for small and mid-tier online marketers to manage all aspects of their marketing campaigns," said Dave Carlson, president of Atlas OnePoint.
"These latest enhancements further exemplify our commitment to maintaining our lead in the global online marketing management marketplace, "In addition, agencies and large advertisers using the Atlas Suite can take advantage of this new functionality through integration with Atlas OnePoint.
Atlas OnePoint, formerly GO TOAST, now allows customers to extend the centralised management of their online marketing into US search engine LookSmart and international search engine Mirago. OnePoint enables firms to track, measure and manage online adverts. Google, Overture, and 30 other search engines and shopping portals are already accessible for centralised management through the Atlas OnePoint toolset.
ProfitBuilder, Atlas OnePoint's conversion tracking and web analytics service, now includes the capability to track and convert OnePoint customers' sales into the customers' currency of choice, using conversion rates that are automatically checked and updated daily.
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