ValueClick launches extensive new ad package
26 May 2004
Advertising network firm ValueClick has launched a new total search engine advertising and contextually targeting package, bundling banner ads, keyword listings and rich media ads.
The new service, ChannelSearch, includes banner ad placement on 17 channels of the ValueClick network, keyword listings on ValueClick's Search123 pay-per-click search network, and SimpliContent contextualised rich media adverts.
The SimpliContent ad unit pulls an advertiser's Search123 listing into a category-based banner ad, and targets the ad across contextually-relevant sites. It also includes the option to display the advertiser's logo and one additional product image.
The new package, sold on a cost-per-click basis, is similar to one offered by Google. Google recently introduced graphical ads to its AdWords system.
David Yovanno, general manager of ValueClick Media said: "ChannelSearch delivers highly targeted visitors by blending two of the most powerful forms of online direct marketing - search and contextual ad placement."
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