Google Adwords Jumpstarts new service
18 May 2004
Google has launched a new service called Jumpstart to accompany its AdWords program.
Jumpstart aims to assist customers in creating and customizing an advertising campaign.
Jumpstart offers customers access to Google AdWords specialists that will "customize a campaign for you based on your unique needs and their experience with millions of AdWords ads. You'll get an expert-level campaign, plus a model to follow for any additional campaigns you create on your own."
Google's claims its Jumpstart specialists will; write compelling ads promoting your product or service; choose relevant keywords to trigger your ads; and set cost-per-click amounts (within your budget) to maximize your ad exposure.
Google's Jumpstart consulting service costs $299 each time it is used, which some experts have suggested is overpriced. However, smaller companies who do not have the time to manage an AdWords programme on their own are expected to take advantage of the Jumpstart service.
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