Online shopping traffic almost doubles over Mother's Day weekend
17 May 2004
Traffic to shopping-based search engines in the US rose by as much as 91 per cent to some sites over Mother's Day weekend, according to a new survey.
The Nielsen//NetRatings research also found that nearly 13 million unique visitors used online shopping directories and search engines over Mother's Day weekend.
AOL Shopping saw an increase of 91 per cent, while Froogle, Google's shopping search site, saw an increase of traffic by 80 per cent over the weekend in question. MSN shopping saw a 35 per cent rise in traffic, MySimon a 14 per cent increase and Quixtar eight per cent, WebProNews reports.
"The strong performance of comparison shopping sites during the last six months provides yet one more indication of how search technology has gone mainstream," said Leslie Marable, senior analyst at Nielsen//NetRatings.
"Comparison shopping sites address shoppers' needs to find the perfect Mother's Day gift at the best price."
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