Search Engine College opens to students
17 May 2004
A new online training institution has launched, offering instructor-led short courses and downloadable self-study courses over the internet.
The Search Engine College offers training in search engine optimization (SEO) and search engine marketing subjects.
The college, founded by search engine optimization industry expert Kalena Jordan of Web Rank Ltd, provides online course for current marketers, webmasters, or university students in various time-zones. Course material is available via PDF downloads and online quizzes are held weekly.
SEC describes its mission on its webpage: "Our courses take a holistic approach to web site promotion, focusing on the importance of web site design, functionality and usability as well as search engine compatibility. Students can choose to participate in tutor-led courses or download a self-study course to take at their own pace."
Ms Jordan, who teaches the SEO courses for the new institution, explained her reasons for creating SEC, saying: "I was constantly being asked the same questions by webmasters about how to make their sites search engine friendly."
Upon course completion, students will receive the Search Engine College Seal of Certification to use on their web sites.
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