BT Yahoo! unveils customisable radio station
5 May 2004
BT Yahoo! Broadband and Yahoo! UK & Ireland have announced the launch of a new customisable radio station, LAUNCHcast.
LAUNCHcast radio is an online music service that allows users to customise an internet radio station, based on ratings of their favourite artists, albums and songs, while introducing them to new music that may be similar or popular within the LAUNCHcast community.
LAUNCHcast stations have been available to Yahoo! UK & Ireland and BT Yahoo! Broadband users since October 2003 and Yahoo! currently offers 26 pre-programmed stations in the United Kingdom.
Nearly 900,000 UK users visit the LAUNCH site each month and BT Yahoo! hopes that LAUNCHcast will become a central part of the website. BT Yahoo! Broadband and Internet customers will have access to additional LAUNCHcast features at no extra cost, including commercial free, higher audio quality, unlimited track skipping and extended community features, such as the ability to subscribe to other music fans' stations.
Director of LAUNCH Europe, Shannon Ferguson commented: "The addition of LAUNCHcast to our stable of leading music products and services sets the standard for Internet radio in this market. LAUNCH's unparalleled library of free on-demand music videos, now combined with LAUNCHcast, is tailored to serve the growing base of 3 million broadband users in the UK."
BT is backing the promotion of LAUNCHcast on BT Yahoo! Broadband with a television and print advertising campaign.
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