Pop-up banners celebrate tenth anniversary
4 October 2004
The pop-up banner advertisement is about to celebrate its tenth anniversary as the technology matures.
This month will mark a ten year period of growth since the first advertisements from AT&T, Sprint, MCI and Volvo among others were posted on the HotWired website back in October 1994.
Quickly the site was followed by others, as a series of multinational firms explored the new technology, including Procter & Gamble in 1995 which awarded Grey Interactive an account for web-based media.
By 2002 those dot-com companies that had survived the downturn in the industry were all spending comparatively large sums on online advertising, as Amazon.com, AOL and Classmates Online all invested.
In 2003 IAB found that online ad spending was growing at a rate of 20 per cent per year as the market hit more than $7 billion.
Analysts say that while the technology is now maturing, it continues to evolve.
Larger and more engaging adverts are expected to herald the future of banner advertising, with the average advert area increasing in size.
The development of broadband and the proliferation of rich-media web access are also expected to play a part in the evolution of the technology.
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