Market-Vantage merges with Internet performance marketing LLC
26 July 2004
Market-Vantage, an Internet marketing firm, today announced its merger with Internet Performance Marketing LLC.
The move will enable the combined companies to offer a broader range of service offerings, including Internet marketing strategy consulting, website traffic promotion, search engine marketing, search engine advertising management, website visitor conversion optimization and website visitor tracking and analysis.
The combined company, Market-Vantage LLC, will be headquartered in Nashua, NH.
Internet Performance Marketing LLC (IPM) has provided search marketing services to clients since it was founded in 2001 by Robert Rustici and Gerry Crow. Its clients range from small businesses to global firms.
Founded in 2003 by Hans Riemer and Paul Armstrong, Ph.D., Market-Vantage provides Internet marketing consulting services to companies in the technology, telecommunications and healthcare sectors. Market-Vantage has experienced rapid growth with established clients in the Northeast and the Bay Area.
The move is viewed by both companies as a "merger of equals" that streamlines operations while expanding service offerings.
"The field of Internet marketing is expanding at an incredible pace," said Rustici.. "Search engine advertising alone is now a multi-billion dollar industry growing by 40 per cent per year. By merging, we are better able to provide the depth and breadth of services that our clients need."
"We see a consolidation in this industry as it is maturing," said Riemer.
"Our companies had complementary capabilities that are now combined for the benefit of our clients. By expanding our range of expertise, we are better able to serve the growing needs of companies that recognize the Internet as a powerful marketing and prospecting vehicle."
Apply for your free web assessment - get a complete health check and optimisation action plan from Weboptimiser, the experts.
Related news
|
|
Leading brand search engine marketing since 1996
Founded in 1996 as an SEO company, Weboptimiser is today one of the Internet marketing sector's best-known and most respected search engine optimisation (SEO) and pay per click (PPC) search engine marketing companies.
With a unique portfolio of brand-friendly services, including usability, contextual advertising and web analytics, a pioneering methodology that covers all 4 stages of interaction between a web site and its visitors, we make our clients sites faster, smarter, busier and more profitable.
