Homeworkers get broadband moving
20 July 2004
One of the most significant forces driving residential broadband adoption is the growing popularity of home working, claims a new report.
In-Stat/MDR has found that in the United States a third of the workforce, equal to 44 million people, is expected to work at home for at least part of the week in 2004.
High-speed Internet access has become a necessary tool for "telecommuters" wanting the convenience of working at home.
Companies are also supporting the movement, with some firms even subsidising equipment and broadband packages to allow their employees to work from home.
"Telecommuters are an important, and growing broadband audience, and with their unique needs, represent an enormous opportunity," commented Kneko Burney, chief market strategist for In-Stat/MDR's business infrastructure and services group.
Residential business broadband will undergo the greatest growth this year and then slow down as the growth of full-time telecommuters stagnates, predicts In-Stat/MDR.
"As growth declines, providers will be able to continue revenue growth through the promotion of fuller service bundles particularly targeted to this market," remarked Amy Cravens, senior analyst for In-Stat/MDR.
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