Search Engine Optimisation, Promotion and Internet Marketing

Digital Impact acquires search engine marketing firm Marketleap

12 July 2004

Digital Impact, Inc. (NASDAQ: DIGI - News), a leading provider of integrated digital marketing solutions announced that it has signed a definitive agreement to acquire Marketleap, a San Francisco-based Internet marketing firm specializing in search engine marketing services for clients such as Kaiser Permanente, Primedia, SBC's SMARTpages.com, Travelocity, and Tyco Electronics.

This acquisition will enable Digital Impact to enhance its robust integrated marketing solutions by offering clients industry-leading search engine optimization, paid inclusion and pay-for-placement solutions.

While email marketing remains the primary online medium for customer retention, search engine marketing has rapidly evolved into the fastest growing online customer acquisition channel. The combination of Digital Impact's strengths in email marketing with Marketleap's expertise in search engine marketing will offer clients true closed loop online marketing. Digital Impact will be able to assist clients in managing their customers through the entire lifecycle of awareness-consideration-purchase-loyalty through a combination of email and search marketing strategy, analytics and campaign execution.

Marketleap was founded in 1999 and has developed into a recognized leader in search engine optimization and online acquisition solutions. Marketleap combines innovative technology, intellectual capital, and key industry relationships with expert campaign management to achieve client business objectives online.

Under the leadership of co-founders Noel McMichael and Paul Owen, Marketleap has experienced rapid growth and established itself as an industry thought and tools leader. Additionally, Marketleap was a founding board member of the Search Engine Marketers Professional Organization, where McMichael is Vice President.

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