Postwatch develop fully accessible website
30 June 2004
Postwatch has announced its new fully accessible website formed after consultation with, and development by, Webcredible.
Unlike the majority of websites, the main content of the page is above the navigation bar meaning blind users with screen readers can access the content immediately.
"With our diverse user base, it is essential that everyone can access it," said Daryl Barrett, External Relations Manager of Postwatch. "Not only does the website aim to conform to the highest standards of accessibility but it is also designed in a way that reflects our brand image."
The company was keen to avoid a text only version of the site because it can marginalize blind and disabled web users and be more costly.
"Web accessibility is not rocket science. It is far easier to implement than most organisations believe and needn't place any limitations on the design of a website," said a Webcredible representative told dmeurope.
Postwatch aim for the website aims to conform to level AAA of the W3C Web Accessibility Initiative guidelines, the highest possible level of accessibility a website can achieve.
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